In 1988, Booker Noe introduced his own signature bourbon, Booker"s True Barrel Bourbon. Inspired by a 200-year-old tradition, Booker"s is the only bourbon bottled straight-from-the-barrel, uncut and unfiltered. First created as a holiday gift for his special friends, Booker"s whiskey was so well-received that he decided to make it available to bourbon lovers worldwide; much to the joy of spirit connoisseurs everywhere. Booker"s is the rarest, absolute best bourbon available.Booker Bourbon 60-60.3% abv Aged 7 Years Admire the colour: Deep, rich, smoky amber. Nose the aroma: Big oak, vanilla, smoky charcoal. Savor the taste: Intense, fruit, tannin, tobacco.Receive the reward: Gold Medal Bourbon.